These are 10 poin why you must using Feedburner for your RSS feed redirect :

1. With feedburner you can track and count the subscriber of your RSS feed
2. You can feed your rich media content like sound and video as a podcast feed
3. You can manage and add several reader aplication in your RSS feed
4. You can add some bookmark aplication in your RSS feed like stumbleupon, digg, and delicious
5. You can add your google adsense code, so your RSS feed will be monetized
6. There is some publication aplication for promote your RSS feed like an headline animator and springwidgets
   
7. You can customize you RSS feed with your logo
8. You can republish your RSS feed as html
9. You can publish your RSS feed as email too
10. There is automatic ping shot to some of popular feed agregator
    

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RSS was the abbreviation from Really Simple Syndication or Rich Site Summary that is a format programming web was based on XML. With RSS Feed we got the function of bookmark and e-mail list at the same time.

With the bookmark function we could keep the address of sites that was liked by us, so as we more found it easy to visit this site without must search again. But to know newest update, for example news update from news site, we must visit the site before. Its need time for loading page and very wasteful.

Its different with e-mail list of some e-mail group listing that will put forward all the titles of the newest email, so we might not open one by one our email. By reading the title then, we can chosee to open what we interested. But with these facilities we often got our e-mail full of SPAM.

The RSS facilities had the combination of the advantage both of that. With RSS we could bookmark any site that was liked by us, at the same time accepting news or update from the site without visiting the site. And we might not removed news that we did not like because of the reader's facilities RSS automatically would update and put forward the newest article, meaning that the oldest article automaticaly vanish. The other advantage is process loading became more faster.

To access feed RSS, you need a RSS reader. There were plenty of the reader's RSS programs, the popular one is MyYahoo, Google Reader or SharpReader in fact browser Mozilla Firefox has also been equipped with live bookmark RSS.

There is an online reader and offline reader's program. The Online RSS Reader like MyYahoo and Google Reader kept the data in server not in PC so as RSS bookmark you could be opened from any computer which connect to internet. And the RSS Reader in Mozilla Browser and SharpReader kept the data in your PC so you can only access your bookmark in your PC. You can access the RSS update by your mobile phne too.

By the way for webmaster the RSS feed existence had the positive and negative value . The positive is we can publish newest article with the easy way and spread to all of readers. And the negative value is the reader no longer need to visit the site to read the newest article so the site became quiet from the visitor and of course reduced revenue from advertisement.

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