Anchor text is a text which used for link, for example :
<a href=http://probizblog.blogspot.com>ProBizBlog</a>
text "ProBizBlog" is anchor text for http://probizblog.blogspot.com
Anchor text is like a keyword, its will influence for search engine result. As many the same anchor text used for you link, your site will better in search engine result ranking for that keyword.
So always use same text for backlink to your site. And if you do a link exchange tell your partner to use your anchor text in your backlink.
So always use same text for backlink to your site. And if you do a link exchange tell your partner to use your anchor text in your backlink.